Clearly, this is subjective but we've found there are a few things that seem to make profiles more popular. A profile that's more than the minimum; think 4+ photos and 6+ answers as a good starting point. Be open, be yourself, share something about what makes you unique. Don't take your profile *too* seriously... it's not a job application!
Let your profile reflect your personality. Here's what some people on SALT say about photos:
"I like to see people doing something - outdoors, a hobby or activity is good"
"Oh no, she's wearing sunglasses. That's her main pic 😞"
"Gym selfies are a turn off for me"